13 jun. 2011

CRADLE TO CRADLE. CAPITULO 2. William McDonough

William McDonough.

William McDonough is a world-renowned architect and designer and winner of three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a "Hero for the Planet" in 1999, stating that "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world."
Mr. McDonough is the founding principal of William McDonough + Partners, Architecture and Community Design, an internationally recognized design firm practicing ecologically, socially, and economically intelligent architecture and planning in the U.S. and abroad. He is also the cofounder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimization.

A CELEBRATION OF ABUNDANCE.......





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